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A Fruitful Century

BCFGA Calls On Canadian Consumers and Retailers to Support Local

The BC Fruit Growers’ Association is urging Canadian consumers and retailers to rally behind local agriculture by choosing BC apples for their fresh produce needs. 

Why BC Apples?

British Columbia’s apple orchards produce some of the finest apples in the world. BC apples are not only a symbol of quality and freshness but also represent a commitment to environmentally conscious farming practices. Buying local means fewer miles travelled and fresher, more nutritious fruit.

By choosing BC apples, consumers are choosing to support local farmers and the local economy.. Buying local helps reduce the carbon footprint associated with long-distance transportation, contributing to a more sustainable and eco-friendly future.

When are BC apples available? After blossom, apples mature during the summer and are harvested from August to November. 

  • Harvest of early varieties, such as Sunrise, is in August and early September. Early apples are available for a few weeks after harvest, as longer-term storage is not possible.
  • Harvest of storage varieties occurs from September to November, and our main varieties proceed as follows: McIntosh, Gala, Ambrosia, Spartan, Honeycrisp, and Pink Lady. These varieties, especially Gala and Ambrosia, are generally available from September/October to May, 

Apple purchasing tips:

  • For the highest quality, look for apples that are firm and free from blemishes. 
  • Apples may be stored in refrigerators. Storing at room temperature can reduce firmness after a few days (as little as 2 days and as long as 2 weeks). 
  • Colour does not typically affect eating quality, so it is possible to economize by purchasing apples that are not an ideal, solid colour.

Join the Movement – Support BC Apples

By opting for BC apples, shoppers contribute to the sustainability of local agriculture, support family-owned farms, and support the local economy.

“We are asking shoppers to pay attention to where your apples are coming from. Look for packaging that says “grown in BC” on bagged apples, and look for the location on the bulk bin at the grocery store. If there’s not any BC apples in store, ask why.” Says Glen Lucas, BCFGA’s General Manager. 

In addition, the BCFGA encourages retailers and grocery stores to showcase and prioritize BC apples in their produce sections. By doing so, they support sustainability in the grocery industry, advocate for quality, and respond to the growing consumer demand for ethically sourced, high-quality produce.

Washington State’s 2023 apple crop was big this year. Competition for shelf space at the retail level, as well as competition for consumers’ attention, are high. “That’s why we want to remind consumers and retailers to pay attention. We, growers, need your support” said Peter Simonsen, BCFGA President. 

Despite the many weather and wildfire-related challenges this season, BC’s apple crop retained exceptional quality and flavour. There are so many reasons to buy BC apples this holiday season, but, perhaps the most important reason, is taste and quality!