News & Events More

Health and Education

Promotion of Healthy Living Choices

Promoting healthy eating will provide enormous savings in health care budgets. Childhood obesity is leading to concerns that the current generation of children may have shorter life expectations than their parents, for the first time in recorded history.

A recent study proved that pure fruit juice (excluding fruit drinks which are sweetened) does not contribute to childhood obesity, as was incorrectly assumed until recently. No doubt about it, eating Canadian-grown tree fruits is healthy.

The BCFGA supports the BC Government School Fruit and Vegetable Nutrition Program. This program aims at reducing health care costs. As a matter of fact, an August 2009 report by the McGill World Platform for Health and Economic Convergence, entitled “Building Convergence, Toward an Integrated Health and Agri-Food Strategy for Canada”, notes the importance of improved nutrition to reducing health care costs.

Additionally, the Conference Board of Canada issued its Annual Report Card on Health Care on September 28, 2009.  Healthy eating and exercise are key determinants of the performance of the health care system, yet are often overshadowed by a short-term focus on health care treatment and intervention.

Thus, the School Fruit and Vegetable Nutrition Program is a key investment for the Ministry of Health.  During the current budgetary challenge, the Ministry of Health might be tempted to reduce it’s investment in this program. However, doing so would simply increase long term health care costs due to an increased level of poor nutritional choices of the public.  We appreciate the Minister of Agriculture’s ongoing support for the School Fruit and Vegetable Nutrition Program that seeks to introduce our impressionable youth to healthy eating choices.

An apple a day keeps the doctor’s away…

Apples and other tree fruits are packed with good nutrients and health benefits.

Today’s researchers echo that theme as they continue to discover the health values antioxidants and other natural compounds in apples.

Browse through some great articles about nutrition and health, and find out just how good “an apple a day” really can be by visiting BC Tree Fruits Ltd website at www.bctree.com

Contact Us

Hours: 9am - 4pm weekdays.
1473 Water Street
Kelowna, BC V1Y 1J6

t: 250-762-5226
f: 250-861-9089
e: info@bcfga.com