  News & Events MoreMarch 1, 2012 Event | 2nd Annual BC Tree Fruit Horticultural SymposiumMarch 2, 2012 Event | 2nd Annual BC Tree Fruit Horticultural Symposium |
 Tree Fruit Industry StrategyThe BC Tree Fruit Industry Strategy was launched at the January 2007 BC Fruit Growers' Association Annual Convention.The vision for the strategy aims to ensure "a vibrant, economically healthy and sustainable industry that enjoys a strong market position based on products that are clearly differentiated and of consistently high quality". The Tree Fruit Industry Strategy is organized into five pillars, or themes: Structure, Quality Production, Markets, People, and New Varieties. Within this framework, 31 actions are identified. An Industry Accord is in place, which commits each of the industry organizations to further the industry strategy. The Accord establishes industry groups that will meet to ensure that the industry strategy actions are taking place and to keep the industry strategy current. Contact Us Hours: 9am - 4pm weekdays. t: 250-762-5226 |